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Research reports

Acquafresh repositioning concept evaluation

Plans have been made to relaunch Aquafresh toothpaste witha new advertising strategy. It has been agreed that theunique product form should be the basis of any supportstatement in the advertising. A number of ways of usingthe product form have been...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Acquafresh repositioning concept evaluation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/acquafresh-repositioning-concept-evaluation


Research reports

Qualitative research on Cadbury's drinking chocolate storyboards

Two new storyboards - "Swimmers" and "Skier" - have beendeveloped for CDC. These approaches are intended to bedevelopments from the "Monastry" advertisement toincorporate psychological and physical warmth. RecentRadio advertising - "Vicar" and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Qualitative research on Cadbury's drinking chocolate storyboards . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-cadbury-s-drinking-chocolate-storyboards-


Research reports

Repeat purchase study for Lanacane creme

In order to obtain an indication of current levels ofsatisfaction and repurchase of Lanacane Creme in theUK, Combe International Incorporated, required aRepeat Purchase study to be conducted amongst Lanacan eCreme Business Reply Card returners. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
×

Citation

, C. (1976a, December 01). Repeat purchase study for Lanacane creme. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/repeat-purchase-study-for-lanacane-creme


Research reports

Qualitative research on Gales 'Smoothy'

The agency has produced concept material for the project'Smoothy' in the form of two boards and mock-up packagingfor this sweet spread product. The specific objectives of the research therefore were:1. To explore respondents' reactions towards the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
×

Citation

, C. (1976a, December 01). Qualitative research on Gales 'Smoothy'. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-gales-smoothy-


Research reports

Qualitative research into the Dolomite range

Leyland Cars Ltd. in conjunction with Saatchi and SaatchiGarland Compton Ltd. is currently progressing the developmentof new advertising approaches for the Dolomite Range.Before these approaches could be finalized, however,qualitative market research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
×

Citation

, C. (1976a, December 01). Qualitative research into the Dolomite range. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-dolomite-range


Research reports

Coffee Compliment packaging research

It is understood that considerable cost savings on Coffee Compliment could be made by using foil-lined cardboard carton packs in place of the current glass jars. The objectives of this research were: 1. To examine general consumer attitudes towards...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
×

Citation

, C. (1976a, December 01). Coffee Compliment packaging research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/coffee-compliment-packaging-research


Research reports

Qualitative research into Colamans sauce mix advertising

J. Walter Thompson believes that the new campaign has been produced will be really noticeable,yet still, say something meaningful and relevant aboutthe Colmans brand helping to enhance consumer perceptions of Colmans versus Knorr. It was proposed to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
×

Citation

, C. (1976a, December 01). Qualitative research into Colamans sauce mix advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-colamans-sauce-mix-advertising


Research reports

Qualitative research on creative research on campaign ideas for Cinzano Bianco

The marketing objective for Cinzano Bianco is to extendthe market by bringing both drinkers of other Vermouthsand drinkers from surrounding territories (e.g. wine,soft spirits and single measure branded drinks) to itself.Cinzano Bianco is known to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
×

Citation

, C. (1976a, December 01). Qualitative research on creative research on campaign ideas for Cinzano Bianco. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-creative-research-on-campaign-ideas-for-cinzano-bianco


Research reports

Consumer research on the Prudential 1976 tv campaign life assurance: Baby

This research was conducted to assess consumer reactionsto the new Life Assurance commercial- 'Baby', which wasshown nationally for a two week burst commencing on the24th September. The long term objective in consumerterms is to improve the public's...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
×

Citation

, C. (1976a, December 01). Consumer research on the Prudential 1976 tv campaign life assurance: Baby. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/consumer-research-on-the-prudential-1976-tv-campaign-life-assurance-baby